ETLIBERI’s Inspiring Debut at CBME Shanghai: A First Step into the Chinese Market

We’re thrilled to share that ETLIBERI made its debut at CBME Shanghai 2025, one of the world’s largest trade shows for baby and children’s products. This marked an exciting milestone for our brand as we introduced our Made in Japan luxury children’s dresses to the Chinese market for the very first time.

A Powerful Platform for Growth

CBME Shanghai is known globally as the go-to destination for leading brands in the children’s fashion industry, and being part of this prestigious event was a truly unforgettable experience. Over the course of several days, we met with buyers, distributors, press, and influencers from across Asia — all eager to discover new talent and beautifully crafted products for the children’s market.

Our team was overwhelmed by the positive reception. Many visitors to our booth expressed how rare it is to see children's dresses that combine elegance, craftsmanship, and comfort, which we’re proud to say is the foundation of ETLIBERI’s design philosophy.

A Personal Perspective

Our founder and designer, Hana, described the experience as “a dream come true.” For her, seeing ETLIBERI resonate with a new international audience validated years of creative work and dedication to building a brand that embodies beauty, quality, and timeless design for children.

As for our PR Manager, speaking on stage and introducing the ETLIBERI story to an engaged audience was a proud and memorable moment. It was an incredible opportunity to communicate the heart behind the brand and our ambitions for global expansion.

What’s Next for ETLIBERI?

With a strong debut in Shanghai, we’re excited to continue our journey across international markets. We will be exhibiting next at Playtime New York at Booth S04, and look forward to meeting even more new faces.

To everyone who stopped by our booth at CBME, connected with us, and supported us — thank you. Your warm response has made this milestone all the more special.

Stay tuned for more updates as ETLIBERI continues to grow worldwide, always staying true to our commitment: luxury, comfort, and elegance for every little girl.