Our Beginning
Hanabusa (Hana) Ito drew her inspiration from a fond memory of that ONE
unforgettable dress from her childhood: a black dress, reminiscent of a ballet
tutu, adorned with a large bright red flower corsage at the waist.
Whenever there was a special occasion, or even to simply indulge in princess
play at home, she would excitedly locate it in her wardrobe, even past the time
she had begun outgrowing it.
As Hana outgrew the “usefulness” of her unforgettable dress, her mother
suggested handing it down to a friend, unaware of its deep significance to her
daughter. Hana vividly recalls the devastation she felt at the thought of parting
with it because of how incredibly special this dress was to her.
With the release of “The First Birthday Dress TM” , Hana is looking to capture that
same feeling for young ones worldwide - the same feeling shared by Carrie
Bradshaw for her Tulle dress in “Sex and the City”. A feeling that a great design
can outlive the bounds of “usefulness” and become iconic.
Our Vision
ETLIBERI’s mission is to empower children to let their
unique personalities shine confidently through self-
expression.
The goal is to create irresistible designs to capture the
memories of special family moments, and also sparking
children’s desire to wear them for every occasion.
We prioritize comfort without compromise.
We Care
At ETLIBERI, our dedication to little ones goes beyond just clothing; it's a commitment to fostering confidence, joy, and self-expression in every child. We believe that every child deserves to feel special, loved, and free to be themselves.