Our Beginning
I, Hanabusa Ito, founder of ETLIBERI, have one unforgettable dress from my childhood: a black dress resembling a ballet tutu, with a large bright red flower corsage at the waist.
Every time there was an event, or I was just playing princess at home. I would pull it out from the closet and wear it, even when the zipper on the back wouldn't go up anymore.
It saddened me deeply that my mother gave it away to a friend’s younger sister as a hand-me-down.
Like “Carrie's tulle dress from Sex and the City that she couldn't part with”, I want to create that one unforgettable dress for someone, through ETLIBERI's designs.
Our Vision
ETLIBERI's vision is to provide children with the confidence to express their individuality, and for them to know they are special.
Our goal is to enhance the memory of special moments for families with our stylish and elegant designs.
With designs that children are eager to wear, even to the extent that parents would say, "Don't wear it at home because it will get dirty."
We prioritize designs that children are drawn to, similar to everyday wear, while also focusing on comfort.
We Care
At ETLIBERI, our dedication to little ones goes beyond just clothing; it's a commitment to fostering confidence, joy, and self-expression in every child. We believe that every child deserves to feel special, loved, and free to be themselves.